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Inspired by Pretoria. Delivered by Cape Town.

Eastwood is a prosperous suburb in Pretoria East that Matsimela Tema, Co-founder and Managing Director of East4, was inspired by growing up in the east of Pretoria.

Eastwood is also a prosperous restaurant in Cape Town where the 4 co-founders used to meet to discuss the concept and incorporation of East4. Thus, Inspired by Pretoria and Delivered by Cape Town.

“East” is therefore, of sentimental significance to our business because of the relationship the company has with these special places and the memories they represent.

East” also represents sunrise. And sunrise represents dawn of opportunity for each one of us. Put differently, “The day has broken with possibility, what are you inspired do and become?”

And 4?

The 4 co-founders of our company.